Samsung Electronics Expands SSD Brand Campaign Across Global Landmarks
Samsung Electronics is expanding its SSD brand campaign, “Choose the Sure Thing,” across major global landmarks in New York, London and Hong Kong, creating more opportunities to connect with consumers around the world.
The campaign has been featured through out-of-home (OOH) advertising at prominent locations, including Times Square in New York, Piccadilly Circus in London and the Entertainment Building in Central, Hong Kong.
The campaign key message, “When you’ve got everything to lose, choose the sure thing,” reflects Samsung SSD’s position as more than just a storage solution — a premium storage brand consumers can trust with their valuable data and content.
Through the global OOH advertising, Samsung Electronics aims to engage more closely with consumers across New York, London and Hong Kong, while expanding the global presence of the Samsung SSD brand and reinforcing its premium brand image built on performance and reliability.
Tommy (Hyoungsuk) Kwon, Vice President of Memory Brand Product Biz Team at Samsung Electronics, said, “In an era where data is more critical than ever, losing it means losing everything. This campaign embodies our brand direction, ‘Choose the sure thing,’ positioning Samsung SSD as the ultimate reliable choice. We will continue to deliver the unique value and unwavering trust of Samsung SSD through diverse global consumer touchpoints.”
Samsung Electronics will continue to expand the “Choose the Sure Thing” campaign across a wide range of consumer touchpoints, including global landmark OOH advertising, Samsung.com, digital channels and social media, further strengthening the Samsung SSD brand experience worldwide.
[1] Certain images featured in this video were generated using AI.
